Airport Customer Lifecycle Marketing: Finding new opportunities
Why use multiple platforms when you can use just one? The Rezcomm online marketplace is built to support your airport in connecting with customers, building trust and unlocking revenue; while providing a smooth customer experience with zero turbulence. We have […]
Marketing airport destinations with effective communications
“Where can I travel to?” is the question on consumers’ lips. Now people are adjusting to the new normal, getting vaccinated and regaining their appetite for international travel, the competition to win their custom is on. And thanks to ecommerce […]
Using Marketing to Increase Airport Customer Value
It’s vital to understand the importance of customer retention when it comes to getting the most from your customers. When you keep your customers longer, engaging and building relationships with them, the lifetime value of those customers will grow. In […]
Using Marketing for Airline and Airport Route Development
Route development is the process by which airports demonstrate to their partnering airlines that sufficient demand exists to operate a new route profitably. While airports derive significant profit from non-aeronautical revenue (40% in 2019), which remains an area with massive […]
London Gatwick: The Future of Flight Search
Online travel shopping is fast becoming the norm. According to the latest figures, 90% of travellers research holidays online, and 82% book their holidays online without any human interaction. By 2023, an estimated 700 million people will book their holidays […]
Can Airport Flight Search Support Airline Relationships?
Airports and airlines are riding the wave of unprecedented challenges in the industry and how they operate. The COVID-19 pandemic has accelerated rapidly changing purchasing behaviours, digitalisation, and the evolution of ecommerce with a tremendous impact on the entire industry. […]
COVID-19: Restoring Customer Confidence in Air Travel
Over the last 18 months, the aviation industry experienced extreme turbulence. According to the International Civil Aviation Organization, just 1.8 billion passengers took flights in 2020, compared with around 4.5 billion in 2019. The fear of catching and spreading COVID-19 […]
Placing Your Airport’s Customers at the Heart of Everything You do
Customer-centricity is no longer a nice luxury to have. In an increasingly digital world that empowers consumers with more choice than ever before, customer-centricity is a necessity. But despite this obvious shift in power to the customer, which affects everything […]
