The Future of Airports: A Deep Dive into the Digital Revolution at SMART Airports & Regions 2023
The pace of technological change is indisputably accelerating, revolutionizing industries across the globe. One such industry, the aviation sector, has been propelled into the digital era with astounding velocity. The scale of this revolution is of such magnitude that it […]
Why your airport needs CRM software
While the COVID-19 pandemic was a wake-up call for many businesses to step up how they build and maintain customer relationships it has also sped up the adoption of digital technologies by several years. In line with this, we’ve seen […]
Upsell & Cross-Sell – Ecommerce Principles for Airports
Is your airport making the most of its upselling and cross-selling opportunities? These tried-and-tested techniques have long been used in the retail industry to drive additional revenue, and when implemented correctly, they can do precisely the same for your airport. […]
6 Creative Airport Destination Marketing Campaigns
While 73% of travelers are more optimistic about travel in 2023 than they were in 2022, personal finances and the general low economy are definitely playing a factor in whether people are planning to go on holiday this year. 34% […]
Destination Marketing for Airports: Tips, Trends and Content Ideas
The tourism industry is incredibly competitive, and following the pandemic with losses in the region of $1.2Trillon, you could say that it’s more competitive than ever before. With airports, booking sites and online travel agencies alike keen to capitalise on […]
Aligning Your Messaging with Customer Needs
Brand messaging is the term used to describe any communication through which a customer relates to a brand. It plays a pivotal role in influencing consumer buying decisions by motivating, inspiring, informing, and incentivizing them. In today’s expanding airport landscape, […]
Turning Airport Data Analytics Into Actionable Insights
According to the latest estimates, 328.77 million terabytes of data are created each day. In fact, it is estimated that 90% of the world’s data was generated in the last two years alone. And By 2025, this figure is expected […]
Unlocking the Full Potential of Passenger Data: A Guide for Airports
In today’s digital age, data has become an invaluable asset, with 60% of companies globally leveraging data and analytics to drive process and cost efficiency. For airports, effectively collecting and analyzing passenger data can unlock a treasure trove of insights, […]
Airport data management: Privacy, security and sharing
Airport data management is the process of collecting, storing, and analyzing data related to airport operations, passengers, and flights. We all know that managing your data privacy, security and sharing is important, so in this article, we’ll discuss each of […]
