How can travel marketing and flight search support passenger loyalty?
The best customers don’t just buy from you once. They come back time and time again, building lifetime value and boosting your airport’s revenue. It’s a much-quoted statistic that it costs five times more to win a new customer than […]
Marketing to Gen Z and Millennials
Millennials have received the lion’s share of marketing attention in recent years, and rightly so. In the UK and the US, the millennial generation (those born between 1981 and 1986) represent one of the biggest demographics in history. In 2020, […]
How to choose a landing page builder for airports
Considering making landing pages part of your airport’s content marketing strategy? It’s a wise move to make. Building landing pages will help your airport increase traffic, boost brand awareness and drive those all-important conversions. But how does your busy airport […]
How to Automate Your Airport’s Ecommerce Reporting and Data Collection
Today, airports can directly sell flights, hotels, holidays, parking, lounge and other travel products and reservations to customers through their ecommerce websites. Along with increasing non-aeronautical revenue (accounting for 40% of airports’ overall revenue), ecommerce sales also give airports access […]
Principles of Ecommerce
“The word is convenience – the word is anywhere, anytime, however the consumer wants it.” Colgate-Palmolive Ecommerce is rapidly becoming the primary mode of purchase. Consumer behaviours and expectations are constantly evolving, and new business models and technologies mean an […]
SMS: More Than Just Text Messaging
Today customers demand seamless digital experiences, relevant messaging and smooth delivery. While email marketing and social media are both crucial to brand awareness and engagement, you could be missing a trick if you’re not using an SMS sending service provider […]
Why your airport needs to send more than just marketing emails
Are you acing your airport marketing? Give yourself a big pat on the back! Marketing is integral to your business and no easy feat, so if you’re killing it with regular email communications, driving traffic to your airport website and […]
