Winning the Digital Marketing RACE
According to digital marketing experts, 45% of businesses have no defined digital marketing strategy. These companies may be visible online and engage their customer base, but are missing opportunities to broaden their reach, influence and optimise their channels. This becomes […]
The Rise of the Eco-Aware Customer and How Airports Respond
The environment is big news at the moment. Concerns about rising seas, declining air quality and damage to animal, bird and insect populations regularly make headlines. In the UK, David Attenborough’s Blue Planet II contributed to a cultural shift around […]
Challenges in Delivering Great Omnichannel Experiences
The more technology advances, the more it becomes integrated into daily life. Even as you read this blog, it’s likely that you have more than one internet-connected device within arm’s reach. As innovation deepens, the lines between what we do […]
6 Tips to Supercharge Your Marketing During Peak Times
The travel industry is a firmly established online market with two well-documented peak times each year. The winter holiday season is now over and customers traditionally begin looking towards their summer getaway in January. But 2019 is turning out to […]
Transforming the Customer Experience Using Predictive Analytics
Technology in 2019 is evolving faster than it’s possible to assimilate it, and customer expectation has risen exponentially. There’s been a revolution in customer experience, (CX) and this is largely due to the increasing sophistication of predictive analytics. Advances in […]
The Ultimate Guide to Targeted Ad Campaigns for Airports and Destination Marketers
Social media advertising is paid content on a social network such as Facebook, YouTube, Twitter and Instagram. From one-off ‘boosts’ to full-scale budgeted campaigns, the possibilities are vast. But with many aspects of social media completely free of charge, what […]
Virtual and Augmented Reality – Opportunities for Airports
In the late 1980’s, around the time when the first at-seat, in-flight entertainment system was tested, less than 1% of all technologically stored information was in digital format. By 2014, 99% of all data was stored digitally. Things have moved […]
5 Ways to make your next Email mobile-friendly in minutes
Travel is one of the world’s largest industries, contributing over 7.6 trillion U.S. dollars to the global economy. In 2016, around 1.2 million people travelled internationally, and revenue from global tourism reached $1.6 trillion. The size of this potential market […]
