Transform Your Airport Into a Sales Funnel for Airlines
Global competition and a dynamic economic landscape have put pressure on profit margins for airlines and airports. From the passenger perspective, a positive flight experience is no longer measured simply by the success of the journey. As the consumer experience […]
Harnessing the Power of ‘Word of Mouth’
Marketing surveys consistently return statistics that show word of mouth is the most important marketing tool, being most used and most effective. According to Nielsen, 92% of people trust recommendations from friends and family over any form of advertising. In […]
How to Turn Customers into Advocates
‘Influencer’ and ‘advocate’ have been buzzwords in brand marketing for many years. Both terms refer to third parties who endorse products and build brand visibility and credibility, typically via social media channels. In 2016 influencers were the idols of the […]
Overcoming Ecommerce’s Biggest Challenge: Fragmentation
The 2018 Harvard Business Review opened with the gloomy prediction that, “No industry is failing faster than retail.” It’s true that the disruption caused by ecommerce has seen some of the world’s longest-standing retailers driven into bankruptcy; at last count, […]
Living in the micro-moment
The four steps companies must take to drive value from micro-moments Since Google first introduced them to the world, micro-moments have caused quite a stir in marketing circles. The concept is simple, but significant. Micro-moments are the ‘intent-rich’ moments when […]
3 Parking Marketing Predictions To Watch
The marketer’s role in retail has changed dramatically in the last two years. A new generation of digital consumer has required an ever-deepening integration of personalisation into the core customer experience, and it has become necessary for marketers to repeatedly […]
4 Ideas on How to Make Sustainability a Priority in 2019
For businesses across industries, there’s a pressing need to meet environmental responsibilities. Landfill is full and the plight of polluted oceans is being more and more frequently highlighted. Back in 2002, research by Keep America Beautiful revealed that Americans throw […]
