Optimised Airport Landing Pages and the Importance of Social Clicks
A landing page is any web page that a consumer can arrive at when they click through to your airport website. In the world of marketing, it’s usually a stand-alone page, distinct from your homepage or any other product page, […]
How GDPR/PECR Affects Data Collection – 10 key points
In May 2018 new EU regulations on data protection known as General Data Protection Regulation (GDPR) came into effect, causing businesses to scramble to gain proof of consent from customers amid concerns that mailing lists would be decimated. The Privacy […]
Don’t Panic About PECR
Email and online marketing is a diverse and ever-changing animal. It’s obvious that the Internet has completely transformed the way that people shop, the relationships businesses have with their customers and the volume and complexity of data that those businesses […]
Voice-Search: Putting Your Airport on the Map
Voice technology is becoming embedded in everyday life. Use of tools like Amazon Echo, Google Home, Microsoft Cortana and Apple’s Siri and HomePod is now commonplace. The most frequently quoted statistic is the prediction that Google claims 50% of searches […]
One small step for airport marketers, one giant leap for passenger engagement
Rezcomm launches most significant marketing revision to date Rezcomm’s newest update embraces marketing best practice and makes it easier than ever to create beautifully formatted, dynamic, responsive email. The much-anticipated Email Drag+Drop Editor is now live! Whether or not you […]
How GDPR is Affecting Airports
The EU’s General Data Protection Regulation (GDPR) came into force on 25 May 2018. In the preceding months, despite assurances from the Information Commissioner’s Office (ICO) of rigorous enforcement and fines for non-compliance of up to 4% of global turnover, […]
Set Your Airport Apart Using Sporting Events
Airports are increasingly ramping up their engagement in major sporting events in order to boost their competitive advantage, position themselves as the preferred travel gateway, and avoid passenger leakage to nearby airports. Sponsorship is a common avenue. In the States, […]
How Understanding Your Passengers can Boost Your Non-Aero Revenue
Ongoing accelerated cultural change is having a significant impact on airports. Customer habits are transforming, and the airports that will thrive and grow are those that move along with their passengers. Ecommerce retail and ride-hailing apps like Uber and Lyft […]
