How RCA is Using Email Marketing to Engage Parking Customers with Travel – Webinar Roundup
Email is still the top-performing channel for marketing engagement and conversion. It’s the biggest driver of customer acquisition and retention across industries, and it has the highest return, bringing $38 for every $1 spent. It’s no surprise then that 2017 […]
What Makes for a Really Good European Christmas Market trip?
Global travel and tourism is one of the world’s largest industries generating over $1.3 trillion in revenue each year and with a global economic contribution of over $7.6 trillion in 2016. With such a large audience and such a huge […]
Can Airport Flight Search Support Airline Relationships?
Airports and airlines are riding the wave of unparalleled challenges in the industry and in the way they operate. Rapidly changing purchasing behaviour, digitalisation and the rise of ecommerce mean they must embrace new business models, extend their reach to […]
Off-Season Marketing Ideas to Drive Engagement
The travel industry traditionally works on a seasonal basis. Bookings peak at the start of the year when customers are planning a summer break. However, the autonomy afforded by the Internet has created a more disparate booking pattern, with flights, […]
London Gatwick’s Vision for Flight Search – Webinar Roundup
Online travel shopping is fast becoming the norm. A massive 82% of bookings in 2018 were completed via a website or mobile app, without human interaction. And according to the IATA Future of Distribution Report 2016-2021, airlines expect their direct […]
Southend Airport: Partnering with Tourist Organisations to Add Customer-Driven Value to Destination Marketing
The experience economy has surged to the forefront across industries. A staggering 2.5 quintillion gigabytes of data are created every day, and this has reshaped the marketplace. The ‘always on’ digital universe makes for unremittingly high consumer expectations when it […]
3 Tactics to Respond to Changes in Customer Behaviour
The integration of digital and mobile into everyday life has changed consumer behaviour for good. As technology evolves, consumer expectation and buying and browsing habits are constantly developing. Power is now with a consumer who can do whatever they want […]
Using Email Marketing To Grow Revenue
Email is a huge part of any marketing strategy. From product announcements and recommendations to special offers and customer engagement, retailers are successfully engaging email to drive sales. And when it comes to purchases made as a result of receiving […]
