How Mobile is Changing the Travel Experience for Airport Users
It goes without saying that mobile is now absolutely integrated into everyday life. You just have to look around you to see how many people are on their phones. But this change has come quickly, and businesses have had to […]
Supporting Your Customer Lifecycle with Email Automation
Email is the top performing marketing channel for ROI ($32 per $1 spent in 2018) and the most powerful driver of customer acquisition and retention. It is also more cost effective than other channels, packing a bigger punch than advertising, […]
20 Finishing Touches for Successful Black Friday Campaigns
Black Friday – Cyber Monday is an unmissable opportunity for your airport ecommerce business to boost revenue and engage new and existing customers. In our previous blog we shared ideas to help with creating and promoting Black Friday deals. Many […]
Ecommerce Websites that Drive Conversion
Airports worldwide are eagerly embracing ecommerce in line with market forces. From the integration of direct booking capabilities for flights and car parking to the provision of a one-stop travel shop for everything the passenger needs, the sky is the […]
3 Creative Omnichannel Christmas Campaigns
Holiday season deals are a great way to create visibility for your airport brand. Thanks to travel companies embracing the festive spirit and offering their own Black Friday and Cyber Monday deals, many customers are already thinking ahead to Christmas, […]
Using Travel Marketing to Increase Customer Value
When it comes to getting the most from your customers, it’s important to understand the importance of customer retention. When you keep your customers longer, engaging and building relationships with them, the lifetime value of those customers will grow. In […]
Planning Ahead – A Guide for Airport Marketers
Seasonal buying peaks and events present opportunities across industries. For Travel brands, it has always been essential to plan ahead, and as consumers gain more control over their own holiday research and booking thanks to the Internet, this is now […]
Using Travel Marketing to Support Route Development
Route development is the process by which the airport demonstrates to its airlines that sufficient demand exists to profitably operate a route. While airports derive significant profit from non-aeronautical revenue, and this remains an area with massive potential, route development […]
