3 Tactics to Respond to Changes in Customer Behaviour
The integration of digital and mobile into everyday life has hugely influenced customer behaviour, but there’s nothing like a global pandemic to accelerate it to a whole new level. Did you know that 75% of consumers tried a new store, […]
25 Tips From the Parking Ecommerce Experts
Ecommerce has transformed the way we shop. In 2020, over 2 billion people purchased goods or services online, and sales surpassed 4.2 trillion US dollars worldwide. The global pandemic also led to the high uptake of contactless transactions, which is […]
Social media for ecommerce marketing
With more than 4 billion people using social media worldwide, there’s never been a better time to engage with customers through social platforms. The benefits are obvious – increased exposure, brand awareness, access to direct customer feedback and an opportunity […]
CRM vs Marketing Automation Software: What Do I Really Need For My Airport?
For much of last year, airports remained empty. Figures from the House of Commons Committees showed an unprecedented reduction in air travel of 97% in 2020 due to COVID-19, with thousands of planes grounded and left parked on the tarmac. […]
3 Reasons Email Campaigns Remain the Best Marketing Tool for Airports
In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]
Airport Ecosystem: Happy Customers lead to Long-term Growth
Things have never looked better for the passenger experience at airports. But there’s still a lot of work to be done for it to reach its full, most stress-free potential. Airlines have already been investing in customer experience (CX) technology […]
Mastering the Art of Celebrating Your Airport’s Milestones
When your airport achieves significant milestones it’s time to celebrate. Whether you’ve reached a notable anniversary or are approaching your one-millionth customer, these successes are worth sharing, not just for the sake of boosting your own business morale, but for […]
